Project 40 is a concept that believes in the power of positive thinking, stating that 50% of happiness comes from genetics, 10% from circumstances, and the remaining 40% from your outlook. Alan Rubin of Alec Bradley applied this idea to cigars, as they promote relaxation and social connection, which can positively impact your mental and physical well-being. To expand the line, Rubin introduced Project 40 Maduro. This cigar uses the same Brazilian Habano binder and Nicaraguan filler blend as the original but features a Mexican San Andrés wrapper for a delicious and smooth flavor profile with notes of pepper and natural sweetness that Maduro cigars are known for. With a maroon and gold color scheme, Project 40 Maduro distinguishes itself from the original. Like its predecessor, this extension is sure to be a hit, so enhance your 40% and grab a box today.