Project 40 is a concept that says 50% of happiness comes from genetics, 10% from circumstances, and the rest depends on your outlook. The aim is to create products that positively impact your mental and physical well-being. Alec Bradley's Alan Rubin applied this idea to cigars, as they are known for promoting relaxation and social connection. The Project 40 cigar features a Nicaraguan wrapper, Brazilian Habano binder, and Nicaraguan fillers, creating a well-balanced blend of cedar, nuts, and spice that can boost your mood. With its excellent construction and affordable price, this cigar is sure to bring comfort and happiness to your soul.