About Us

Zeal Cigars is a Veteran Owned/Operated family run cigar shop in the middle of North Phoenix. Len Reith (Owner/Operator) is a combat veteran who fought bravely in Vietnam and landed with the first Marines to hit the beaches in the Vietnam War. After the War Len came back to his hometown of Cincinnati OH where he later met his wife Vida who gave birth to their first born son Bradley..

Bradley was quite a handful growing up. Always into trouble and looking to stir the pot. Both Len and Vida knew that Bradley would one day be destined to do something great with his life. Bradley would say that day came on Dec 29th 1989 7:36pm when he gave his life to Christ and has been walking with him unashamed since. Bradley would later serve God as a full time pastor for about 20 years until he retired from ministry in 2015 and stepped into the cigar industry full-time.

Bradley now is what Len would call “at the con” of Zeal Cigars and works tirelessly to bring their customers some of the best value that the cigar industry has to offer. You can find Bradley working on his computer, in the retail shop, and making more crazy cigar videos M-Fri 11am-7pm at Zeal Cigars retail location located at 15802 N Cave Creek Rd Suite #2 PHX AZ 85032.

You can find Bradley and Justin reviewing cigars and talking about everything cigar and life-related on Youtube. They produce about 2 to 3 video reviews weekly. Check out the Youtube channel Best Cigar Reviews just click the pic.

The Cut, Light, and Smoke Podcast were started by JB and Bradley after much of their audience on Youtube had been asking for more discussion on topics related to masculinity, cigars, and culture. Bradley and JB describe it as “their favorite thing they do together”. If you want the best-uncensored discussion of cigars, masculinity, and culture today check them out on Apple, Spotify, Amazon, or wherever podcasts are streamed.