Project 40 is a concept that says our happiness depends on 50% genetics, 10% circumstances, and 40% our mindset. Alec Bradley's Project 40 cigars aim to make people happier and more comfortable by creating a positive impact on their mind and body. Now, they've introduced a new version called Project 40 Maduro, which uses a Mexican San Andrés wrapper to enhance the original Brazilian Habano and Nicaraguan blend with smooth, peppery notes and natural sweetness. With its maroon and gold packaging, Project 40 Maduro is a great addition to the line and sure to be popular like the highly rated original.